Put Your Strongest Asset First



 

What is your strongest asset in a business conversation?  It's your skills and expertise.  Knowing your strengths and putting those in the forefront of the conversation will get you the results you want.

This is Golden Apple #2: 

Highlight your expertise to show you are the best choice.

You have a lot of cards in the deck.  You have probably done several different types of work and made various types of foray into the world of business.  Having gotten this far, you've seen a thing or two.  That's great; however you don't want to overwhelm people by telling them everything at once!  Stick to the relevant points and show that you value your time and that of the prospect by getting right to the situation at hand.

Ask yourself what the customer needs. Which one of your experiences can you bring out, and which knowledge do you have, that can directly serve the need the customer has at this very moment?  Place the answers to those questions at the forefront of what you are presenting.

Be focused on the way you produce results and have created success in the past.  Position yourself as an expert using short points that are easy to grasp.

The solid information you give through the power of stories can then be filled in by the listener, who will relate those to the needs of the moment and be ready to start visualize how they could work with you.

This is one of the elements of the system I have created for business writing success.  It's based on knowledge I gained early in life from a powerful mentor who taught me the basic principles of communication and persuasion from the most revered classic works on the subject of rhetoric.  It was a lot of work, a lot of deep study, and a lot of commitment to learn these things.

Now, I've put them into modern form to make them simple to understand and to use in business.  I am ready to teach you what I learned, using materials that can support your success.

If you want to create powerful content that is consistent and gets results, I can show you how to do it. Or do it for you.

Visit www.thewriterslaunchpad.com to learn more about what I do and how I do it, reach out to me, and let's get started.

Here's your Formula for Success:

Commitment + Action= Results.


All my best, always,
Betty 

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