Listen First, Then Talk

 

 

 

 

 

 

 

 

 

 

 

You know what's great about listening?  It gives you a chance to understand something before you start talking.  You find out what the other person finds to be important.  The whole world would be better if people listened more. 

And one thing for sure, your business will be better if you listen first, THEN say what you have to say.

How does that work?  First of all, by listening, you can get a clue as to what the other person wants or needs, and a sense of whether they are somebody you want to get to know more.  Second, after you have tested the waters, so to speak, you will know more about how to present yourself in the situation.

Have you ever been in a room full of business people networking, and you encounter that dreaded person who goes on and on about their own life, their business, and basically gives you their whole pitch before they even know you?  Before you even ask? Most likely you have, and all you think about is how to get out of this conversation.  Do not be the person who does this!  

Instead, ask about the other person.  This makes you someone that is interesting, automatically, since once they are done telling you what they do, they feel they want to ask you about yourself, because after all, you asked about them first.  Then, you have an audience ready to listen.  It's a great way to learn about communication style and can save you a lot of time in a networking situation.

When you are creating your marketing materials, think about the market you are serving.  Who are these people and what do they need?  How do they communicate? What is important to them, and where do they hang out?

When I write copy for businesses, 

I ask my clients about what they do and how they do it using the same system that I teach in my workshops. 

By asking, and by listening, I come up with 

language that is in harmony with the brand promise 

and meets the customers where they are.

It's a classical method that is scientific and it works.  I took the tools I learned early in life from a powerful and loving mentor, and put them in modern form so they are easy to grasp.  You won't have to do the work I did of studying styles and means of persuasion.   I already did that..carrying stacks of books around and spending many hours in the dictionary studying words.  I learned how to put together written messages that hold clarity and purpose so that people get the information they need...not more and not less.

Working with me is simple and gets your materials ready to go and ready to repurpose throughout your marketing.  

Newsletters, blogs, flyers, presentation materials, all put together in a coordinated strategy that is consistent, to build trust in the marketplace.

Check out my services here


All my best,

Always,

Betty

Comments