Quality is always the best strategy.
When you consistently offer your best, you have the edge on any competition. Your customers know they can trust your brand, and they return to you, and tell others about you. That's the most effective tool yo have: always provide the very best service or product you are able to create.
When you consistently offer your best, you have the edge on any competition. Your customers know they can trust your brand, and they return to you, and tell others about you. That's the most effective tool yo have: always provide the very best service or product you are able to create.
What does your business message say about quality? Can you confidently say that you are a better candidate to fill the needs of your market than anyone else around you? What makes you the ONLY choice?
Look at the market that you serve. Is it local or regional, national or global? What is the need that you fill? How can you continue to be sure you are filling that need? Is it one that changes, or one that is steady?
The
way you present the quality of your services needs to be in line with
the needs of the customer first and foremost.
Be sure to speak in the
language of your market, and meet the customers where they are.
For example, if you have a bakery, the needs of your customers remain the same. They want fresh delicious baked goods, and a customer service experience they can enjoy. If you are a beauty professional, your customers want to feel special and loved when they visit your salon.
If on the other hand, you are selling services for businesses, those needs will change as the market evolves. The customer has different concerns that relate more to productivity or giving good service to their own customers, information or technical needs.
Each marketplace or work environment has its own culture and language style. Look at the way that your customers communicate and meet them where they are. This is an opportunity to create a quality interaction that shows you care about the same things your customers do. Whatever you are presenting, make it something that has that direct appeal that can only come from the fact you are showing up in service. That extra touch that shows you care will give you an advantage in any sales situation. This is
Golden Apple #1:
Speak in the Language of Your Market.
I put together a complete method of writing for business that is simple to use, based on the classic tools of persuasion in language.
Use the Three Golden Apples system I have developed for business writing and you will find step by step methods to learn exactly how to put together the elements of business presentations that get results.
You can purchase this self paced course which includes videos and Power Point presentations, along with worksheets and tip sheets, and have all of these tools to use right away.
As a lifelong entrepreneur, I know how important it is to reach your customers where they are. To your success!
All my best,
Always,
Betty
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