Why Businesses Are Still Investing in Blogging

Why Are Small Businesses Still Investing in Blogging?

 

Guest Post by Angel Delgado 

The simple answer is because blogging can lead to a much higher return than many other styles of advertising. It takes a minimum investment to set up a blog page for your business and it can be as low maintenance as needed. In this article, we will explore why small businesses are still investing in blogging.

Blogging

Blogs started out in the early 90’s as a way to create a diary-type newsfeed for writers online. They have now transitioned and are used by businesses worldwide to promote themselves and secure a following for their brand and businesses.

Blogging is a marketing tool that has many different facets. A fully optimized, well-written and interesting blog has the capability to draw in consumers and have them trust your brand. Without a blog, a business in this day and age would find it difficult to gain the same level of following as others in the field without spending a significant amount of their budget on other means of advertising.

A blog should be fully SEO optimized. This means that it is readable for the bots that navigate our search engines. Optimising a blog means that you have specific keywords, links and backlinks, and certain formatting. The bots read the blog and decide where it should be placed in the search rankings. The higher the placement, the better equipped you are to gain the most views and interactions.

Blogs also offer the consumer something for free. People love to read a good blog that sparks their interest, entertains or educates them. When bloggers write for a business, they look at how they can reach the same target audience as the business is aimed towards.

Investing in Blogging

The main investment in blogging is to get a freelancer to write for you; the more experienced, the better. Ensure that they are SEO educated and have ratings and reviews that prove their worth. Ask your chosen blogger to send over some relevant articles they have written for other clients and give them a Google to make sure that they are who they say.

You may wish to invest in a blog site. There are many options to start blogging sites for free. WordPress offers a lot of tools and features that can help you get your feet off the ground. You can simply upgrade to a paid version if you wish to in the future.

You can pay a freelancer to operate your blog for you. This will save you time, though can get a little costly. A good way to do this is to ask your writer if they can upload the blogs they write to the site themselves. You can make a guide for them to use to ensure they complete it correctly and pay them a minimum rate for it since they are already paid well from writing your blogs. This is a good idea if you are busy with other aspects of your business, but also can lead to some issues if they do not interact with followers following your brand voice.

Brand Your Blogs

Branding blogs is a good way to ensure they are related to your business and website. You can add your logo to each blog post. We have access to a free logo maker if you do not already have a design. Include your logo on your blog, website and social media to provide continuity.

A small investment is all it takes to get your blog off the ground, and it is very worth it - as long as you hire an experienced blogger who knows what they are doing! Give it a go for two months and see how much more traffic you get visiting your site.